The Future Looks a Lot Like Medium Format

 I finally figured out why I love the iPhone Duo so much, and it has nothing to do with the technology.

It’s the aspect ratio.

Years ago, when I was doing portrait photography, I was always thinking in 8×10. Even shooting medium format, I was composing with the final portrait in mind. You learned to see the image differently because you knew how it would be cropped and printed.

And there’s just something about the proportions of this phone that takes me right back to that.

It’s not exactly 8×10, but it’s much closer to the way my brain learned to see photographs than the long, skinny screens we’ve gotten used to.

Funny how something so new can bring back something so familiar.

All these years later, I guess I never really stopped looking through that viewfinder.


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